AI AND CHATBOTS IN EVENTS

Although the adoption of AI in the event planning industry is slower than that of the other industries, the increasing demands from customers for a better experience is putting pressure on event managers to use AI to improve their decision making and marketing techniques. Chatbots act as a customer sales representative that create a flexible ground between the customers and event managers.

Entertainment and information service companies are currently using 89% of the cognitive technologies available, but are planning to reach 100% by 2020 according to Global Trends Study 2017.

AI based chatbots can assist hundreds, even thousands of users by answering their questions on demand, 24/7, through event’s website or application. Chatbots can increase customer retention up to 15% , if an automated chat is added to their to their communication channels. Chatbots further provide the event management with personal information about the customers so that the event management can improve their service offerings and increase the level of engagement. This hyper-personalized characteristic of chatbots saves time for customers, provide them a better experience, and increase sales for the industry.

The usage of AI further expands to strategic planning and corporate development, reduce errors and increase cost efficiency.

The market for chatbots and AI is growing in the events industry and is impacting the industry’s competitiveness at a reduced cost, and will benefit companies and consumers in a major way.

If you would like to learn more about the use of AI and chatbots in industries,  please read our guide on AI and chatbots.